We are retail automotive professionals first; professional cinematographers second. Because of this, we actually understand the space we serve: your dealership and it’s unique set of challenges and opportunities.
Our initial discovery meeting has one goal: to offer you value by examining your business through our unique lenses. No sales. No expectations. Just clarity.
How We Do It
Step 1: Discover
Every dealership has its own existential crises and unique opportunities. We’re experts at teasing these out with the leadership team. Clarity and a path forward are where we start. Together.
Step 2: Design
Before picking up a single camera, we work with you to design micro-processes that will guide your customers to take the specific actions that address your challenges and opportunities.
Step 3: Implement
Creative execution is just one piece of the pie. Creating supplementary assets and training materials to arm your staff with the tools necessary to execute on the plan round out this phase.
Step 4: Measure
We have created sophisticated measurement tools that give you a clear and simple one-page overview of results. No vanity metrics. No phantom interpretations. Just facts that we can iterate on.
How We’re Different
Videos are just the beginning. With each micro-process that we design with you, we offer supplementary assets and training materials that empower your staff to leverage the tools to drive your store’s desired results.
Supplementary Collateral
Depending on the process we design and the video(s) we create, supplementary assets may be required in order to guide your customers to take the desired action. It’s the carefully crafted process that defines the needs, which means that if we need to create beautiful showroom posters, succinct service advisor desktop signage, or Outlook email templates for your salespeople to efficiently deploy, then that’s exactly what we’ll do; all included in the video campaign.
Training Materials
All processes and video distributions include effective easy-to-follow training documentation designed to both free up management’s time, and empower staff. This ensures your team follows the workflow so that the right videos get seen by the right eyes at the right times. It’s incredible how our processes and videos can convert so dramatically, but everyone on your dealership’s team needs to be aligned and be on the same page. Training docs are included as part of every single campaign.
In-Video CTA’s and Lead-Gen
Imagine turbocharging your videos and making them interactive. We have the ability to put buttons directly inside each video that link to anywhere you choose. Do you want your audience to click into the Used Car Inventory page of your website at the 58-second mark of the video? No problem. Want them to input their name and email address directly in the screen while the video plays? We’ve got you. This powerful optional add-on is available for videos we create or ones you source on your own.
Let’s meet.
Please complete the form below
